Apple ran a series of humorous television ads in which two guys stand side by side and sling barbs back and forth about features of the Mac versus the PC.This is an example of __________________________.
A) Pioneering advertising
B) Competitive advertising
C) Institutional advertising
D) Comparative advertising
E) Sales promotion
Correct Answer:
Verified
Q63: _ stimulates primary demand.
A)Pioneering advertising
B)Competitive advertising
C)Institutional advertising
D)Comparative
Q64: When targeted to members of a channel
Q65: _ is(are)the most outsourced function(s)in marketing.
A)Advertising
B)Sales promotion
C)Public
Q66: Using scientific evidence in a comparative ad
Q67: _ is on of the examples of
Q69: _ approach to advertising execution connects a
Q70: Internet and direct mail are useful because
Q71: Building a positive customer attitude toward the
Q72: The vast majority of advertising is _.
A)Institutional
B)Product
C)Slice
Q73: _ has(have)the advantage of high audience selectivity.
A)Online
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents