Internet and direct mail are useful because __________________________________.

Question

Quizplus · Accepted Answer

Internet and direct mail campaigns can be targeted towards specific markets, allowing for a more personalized and effective marketing strategy. This is a unique advantage that these channels have over traditional media. While high involvement and appeal to multiple senses may be beneficial, they are not exclusive to internet and direct mail marketing. Therefore, the best choice is C.

Internet and Direct Mail Are Useful Because __________________________________