___________ Approach to Advertising Execution Connects a Celebrity,actor Posing as an Authority
___________ approach to advertising execution connects a celebrity,actor posing as an authority figure (with appropriate disclaimer) ,company officer,or everyday consumer with the product to sanction and support its use.An example is Jamie Lee Curtis for Activia yogurt.
A) Demonstration
B) Research-based
C) Lifestyle
D) Endorser
E) Slice of life
Correct Answer:
Verified
Q64: When targeted to members of a channel
Q65: _ is(are)the most outsourced function(s)in marketing.
A)Advertising
B)Sales promotion
C)Public
Q66: Using scientific evidence in a comparative ad
Q67: _ is on of the examples of
Q68: Apple ran a series of humorous television
Q70: Internet and direct mail are useful because
Q71: Building a positive customer attitude toward the
Q72: The vast majority of advertising is _.
A)Institutional
B)Product
C)Slice
Q73: _ has(have)the advantage of high audience selectivity.
A)Online
Q74: The best reason to use television media
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