When targeted to members of a channel on which a firm relies to sell product,_____________ is an important element of a push strategy.

Name: When targeted to members of a channel on which a firm relies to sell product,_____________ is an important element of a push strategy.
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Question

Quizplus · Accepted Answer

Sales promotion can be aimed directly at end-user consumers, or it can be targeted to members of a channel on which a firm relies to sell product. In the latter case, sales promotion is an important element of a push strategy.

When Targeted to Members of a Channel on Which a Firm