Showing exotic aliens blasting cavities in your mouth is an example of ______.
A) Fantasy appeal
B) Endorsement appeal
C) Humor appeal
D) Comparative advertising
E) Competitive advertising
Correct Answer:
Verified
Q56: A coupon or special offer would contribute
Q57: _ is the level of competing messages
Q58: _ is not one of the three
Q59: Major responsibilities of PR include _.
A)Gaining product
Q60: _ is a reason for Coke to
Q62: _ is the best reason to use
Q63: _ stimulates primary demand.
A)Pioneering advertising
B)Competitive advertising
C)Institutional advertising
D)Comparative
Q64: When targeted to members of a channel
Q65: _ is(are)the most outsourced function(s)in marketing.
A)Advertising
B)Sales promotion
C)Public
Q66: Using scientific evidence in a comparative ad
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