The goal to inform is to impact customer perception of a product,especially in comparison to competitor's products.

Question

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Rarely is the simple communication of facts sufficient for marketers to effectively make their case to potential customers, who are faced with many competing brands and product options. Promotion provides the opportunity to state your offering's advantages and to give the customer a reason to select you over the competition.

The Goal to Inform Is to Impact Customer Perception of a Product,especially