AIDA model includes attention,interest,desire,and action.
Correct Answer:
Verified
Q13: With the all-you-can-afford method,the marketing manager focuses
Q14: The goal to inform is to impact
Q15: In the long run,the all-you-can-afford approach affords
Q16: A promotional campaign attributes promotional expenditures to
Q17: Viral marketing is a marketing phenomenon that
Q19: Integrated marketing communication (IMC)is the strategic approach
Q20: Social networks provide marketers great benefits without
Q21: A typical challenge for marketers in the
Q22: _ is a strength of direct marketing
Q23: Promotion feeds _ through strong persuasive communication.
A)Attention
B)Interest
C)Desire
D)Action
E)Advertise
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