___________ is a strength of direct marketing and interactive marketing in the promotion mix.
A) Great creative flexibility
B) Ability to stimulate purchase directly through incentive to buy
C) Unpaid communication seen as more credible than paid forms
D) Message customization without high costs of personal selling
E) All of these
Correct Answer:
Verified
Q17: Viral marketing is a marketing phenomenon that
Q18: AIDA model includes attention,interest,desire,and action.
Q19: Integrated marketing communication (IMC)is the strategic approach
Q20: Social networks provide marketers great benefits without
Q21: A typical challenge for marketers in the
Q23: Promotion feeds _ through strong persuasive communication.
A)Attention
B)Interest
C)Desire
D)Action
E)Advertise
Q24: _ is the application of marketing concepts
Q25: _ is not part of the AIDA
Q26: The development of promotion mix strategies,or simply
Q27: _ is the first step of the
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