Integrated marketing communication (IMC)is the strategic approach to communicating the brand and company messages to targeted customers in ways that are clear,concise,and consistent and yet are customizable as needed to maximize the impact on a particular audience.
Correct Answer:
Verified
Q14: The goal to inform is to impact
Q15: In the long run,the all-you-can-afford approach affords
Q16: A promotional campaign attributes promotional expenditures to
Q17: Viral marketing is a marketing phenomenon that
Q18: AIDA model includes attention,interest,desire,and action.
Q20: Social networks provide marketers great benefits without
Q21: A typical challenge for marketers in the
Q22: _ is a strength of direct marketing
Q23: Promotion feeds _ through strong persuasive communication.
A)Attention
B)Interest
C)Desire
D)Action
E)Advertise
Q24: _ is the application of marketing concepts
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents