_____________ is the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries,and is common in the electronic channel.
A)Creating assortments
B)Reducing transactions
C)Transportation and storage functions
D)Facilitating functions
E)Disintermediation

Question

Quizplus · Accepted Answer

Driven largely by the advent of electronic commerce and online marketing, disintermediation, or the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, is common in the electronic channel.

_____________ Is the Shortening or Collapsing of Marketing Channels Due