In ________________ a channel member has invested in backward or forward vertical integration by buying a controlling interest in other intermediaries.
A)Insourcing arrangement
B)Vertical marketing system (VMS)
C)Corporate VMS
D)Contractual VMS
E)Administered VMS

Question

Quizplus · Accepted Answer

In corporate VMS, a channel member has invested in backward or forward vertical integration by buying a controlling interest in other intermediaries.

In ________________ a Channel Member Has Invested in Backward or Forward