Local Farmers of Tampa Bay is a group of more than 100 farmers who have banded together to gain cost and operating economies of scale.The Local Farmers group is an example of a ______ .
A)Retailer cooperative
B)Vertical marketing system (VMS)
C)Corporate VMS
D)Contractual VMS
E)Administered VMS

Question

Quizplus · Accepted Answer

A common contractual VMS is the retailer cooperative, or co-op. In this era of chain stores, independent retailers across a variety of product categories have banded together to gain cost and operating economies of scale in the channel.

Local Farmers of Tampa Bay Is a Group of More