A(n)________________ creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.
A)Insourcing arrangement
B)Vertical marketing system (VMS)
C)Corporate VMS
D)Contractual VMS
E)Administered VMS

Question

Quizplus · Accepted Answer

An owned, or corporate, VMS creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.

A(n)________________ Creates a Powerful Competitive Advantage in the Marketplace Due