By combining efforts,____________ gain advantages through enhanced buying and distribution power,which allow them to better compete with supermarket chains than if the stores were buying separately.
A)Franchise organizations
B)Retailer cooperatives
C)Wholesaler cooperatives
D)Channel captains
E)Partner relationship management (PRM) strategies

Question

Quizplus · Accepted Answer

Another common contractual VMS is the retailer cooperative, or co-op. In this era of chain stores, independent retailers across a variety of product categories have banded together to gain cost and operating economies of scale in the channel. Associated Grocers is a retailer-owned co-op of more than 2,900 stores in 24 states that, through enhanced buying and distribution power, can better compete with supermarket chains than if the stores were buying separately.

By Combining Efforts,____________ Gain Advantages Through Enhanced Buying and Distribution