The goal of the ________________ is to share resources,especially remembering-based resources,to effect optimally profitable relationships between two channel members.
A)Lieutenant
B)Retailer cooperative
C)Wholesaler cooperative
D)Channel captain
E)Partner relationship management (PRM) strategies

Question

Quizplus · Accepted Answer

Partner relationship management (PRM) strategies consist of a strategic alliance that includes connectivity of inventory, billing systems, and market research among marketing channel members. The goal of PRM is to share resources, especially knowledge-based resources, to effect optimally profitable relationships between two channel members.

The Goal of the ________________ Is to Share Resources,especially Remembering-Based