Ultimately,________________ can occur in which channel members experience disagreements and their relationship can become strained or fall apart.
A)Channel power
B)Channel conflict
C)Expert power
D)Reward power
E)Coercive power

Question

Quizplus · Accepted Answer

Power can directly influence the relationships within the channel. Ultimately, channel conflict can occur in which channel members experience disagreements and their relationship can become strained or fall apart. Unresolved channel conflict can result not only in an uncooperative and inefficient channel, but it can also ultimately impact end-user consumers through inferior products, spotty inventory, and higher prices.

Ultimately,________________ Can Occur in Which Channel Members Experience Disagreements and Their