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XYZ Is a Cleveland-Based Wholesaler That Retailers Contract for Varying

Question 53

Multiple Choice

XYZ is a Cleveland-based wholesaler that retailers contract for varying degrees of exclusive dealings with a particular wholesaler.XYZ is an example of a ________________.


A) Franchise organization
B) Retailer cooperative
C) Wholesaler cooperative
D) Channel captain
E) Partner relationship management (PRM) strategy

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