Nadia works for a major soda distributor.Recently the company has begun to discuss buying a transportation company to move its product from its own manufacturing facility to the consumer.This is an example of _______________.
A)Insourcing
B)Vertical marketing system (VMS)
C)Corporate VMS
D)Contractual VMS
E)Administered VMS

Question

Quizplus · Accepted Answer

In corporate VMS, a channel member has invested in backward or forward vertical integration by buying a controlling interest in other intermediaries.

Nadia Works for a Major Soda Distributor