____________ consists of vertically aligned networks behaving and performing as a unified system.
A)Insourcing
B)Vertical marketing system (VMS)
C)Corporate VMS
D)Contractual VMS
E)Administered VMS

Question

Quizplus · Accepted Answer

Whereas standard marketing channels are comprised of independent entities, a vertical marketing system (VMS) consists of vertically aligned networks behaving and performing as a unified system. A VMS can be set up in three different ways: corporate systems, contractual systems, and administered systems. At its essence, in a VMS a channel member (a) owns the others, (b) has contracts with them, or (c) simply forces cooperation through sheer clout within the channel.

____________ Consists of Vertically Aligned Networks Behaving and Performing as a Unified