In an administered VMS,the sheer size and power of one of the channel members places it in a position of channel control.The lead player in such situations may be referred to as the ______________,signifying its ability to control many aspects of that channel's operations.
A)Lieutenant
B)Retailer cooperative
C)Wholesaler cooperative
D)Channel captain
E)Partner relationship management (PRM) strategies

Question

Quizplus · Accepted Answer

In an administered VMS, the sheer size and power of one of the channel members places it in a position of channel control. The lead player in such situations may be referred to as the channel captain or channel leader, signifying its ability to control many aspects of that channel's operations.

In an Administered VMS,the Sheer Size and Power of One