It is possible that a(n)________________ can be more formally structured through strategic alliances and partnership agreements among channel members that agree to work in mutual cooperation.An example of this is the relationship between Walmart and Procter & Gamble.
A)Insourcing arrangement
B)Vertical marketing system (VMS)
C)Corporate VMS
D)Contractual VMS
E)Administered VMS

Question

Quizplus · Accepted Answer

It is possible that an administered VMS can be more formally structured through strategic alliances and partnership agreements among channel members that agree to work in mutual cooperation. P&G and Walmart have a longstanding strategic alliance that includes connectivity of inventory, billing systems, and market research. The result is improved inventory management, more efficient invoice processing, and product development that better serves the consumer marketplace.

It Is Possible That A(n)________________ Can Be More Formally Structured