The Logic of Competitor-Based Pricing Is Quite Rational Unless _______

The logic of competitor-based pricing is quite rational unless _______.

A) It is the only approach considered when making the ultimate pricing decisions
B) It leads to exaggerated extremes in pricing such that on the high end a firm's products do not project customer value or on the low end price wars ensue
C) It gains a thorough understanding of competitors' marketing practices
D) Both it is the only approach considered when making the ultimate pricing decisions and it leads to exaggerated extremes in pricing such that on the high end a firm's products do not project customer value or on the low end price wars ensue
E) All of these