For most products,as long as the customer perceives the ratio of price and benefit to be at least at equilibrium,perceptions of __________ will likely be favorable.

Question

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Exhibit 10.3 shows that a diagonal range of feasible positioning options exists based on matching price to the benefits achieved. For most products, as long as the customer perceives the ratio of price and benefit to be at least at equilibrium, perceptions of value will likely be favorable. Thus, a poorer-quality product offset by a super-low price can be perceived as a good value just as a higher-quality product at a high price can be.

For Most Products,as Long as the Customer Perceives the Ratio