Marriott has branded its entire family of accommodations based on different value propositions,supported by clearly delineated pricing strategies.Its offerings include Ritz-Carlton and JW Marriott for the most discriminating patron,Marriott and Renaissance at the next level of full service,and an array of differentially positioned brands such Courtyard and Residence Inn.This is an example where _____ can occur at a level much broader in scope than individual products.

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Price lining can occur at a level much broader in scope than individual products. For example, Marriott has branded its entire family of accommodations based on different value propositions, supported by clearly delineated pricing strategies. Its offerings include Ritz-Carlton and JW Marriott for the most discriminating patron, Marriott and Renaissance at the next level of full service, and an array of differentially positioned brands such as Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn, and TownPlace Suites. Marriott clearly communicates the differences and value in each of these brands, partly by how each is priced in relation to the others.

Marriott Has Branded Its Entire Family of Accommodations Based on Different