When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately,the firm is using a __________________ strategy.

Question

Quizplus · Accepted Answer

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a price bundling strategy.

When Customers Are Given the Opportunity to Purchase a Package