As in price bundling,it can be useful for customers to have some type of comparative price when considering a product purchase.Such a comparison is referred to as ______________,which is the total price of the components of the bundle if purchased separately versus the bundled price.

Question

Quizplus · Accepted Answer

As in price bundling, it can be useful for customers to have some type of comparative price when considering a product purchase. Such a comparison is referred to as reference pricing and, in the case of price bundling, the reference price is the total price of the components of the bundle if purchased separately versus the bundled price. The savings would be expected to stimulate purchase of the bundle so long as the perceived value realized is sufficient.

As in Price Bundling,it Can Be Useful for Customers to Have