One of the strategies of a service company is to take its intangible service and make it __________.
A)More tangible
B)More like other companies in the industry
C)Less understandable
D)Look like a brand that people like
E)All of these

Question

Quizplus · Accepted Answer

When it comes to making purchase decisions about services, customers draw conclusions from what tangibles they can experience-things like the company's people, website, marketing communications, office ambience, and pricing. In a service setting, the importance and impact of marketing is heightened considerably because in many cases there's little else tangible for the customer to experience before purchase.

One of the Strategies of a Service Company Is to Take