One way to make a service more tangible is to have customers ______.
A)Read about it on a website
B)Experience the service through a trial period of time
C)Receive a brochure that highlights the advantages and disadvantages of the service
D)Google the service and see who provides the services in their area
E)None of these

Question

Quizplus · Accepted Answer

Sometimes it is possible to enhance tangibility of a service through a bit of customer trial. For example, MBA programs often encourage prospective students to come to open houses or visit classes to gain a sense of how the school they are considering approaches teaching and learning. Vacation ownership companies such as Hilton Grand Vacations Club and Marriott Vacation Club actively solicit guests for tours of their facilities while they are visiting an area to allow them to experience a taste of what the location is like as a regular vacation destination. And advertising agencies make portfolios of past work available to prospective clients as a sampling of the firm's creative capabilities.

One Way to Make a Service More Tangible Is to Have