Mark is trying to sell machine tools like metal bending machines to a manufacturing firm.After running it by the secretary,he decides to talk to people inside the firm to identify people that he considers to be important in the buying center process.The people he is targeting are known as __________.

Question

Quizplus · Accepted Answer

Individuals, both inside and outside the organization, with relevant expertise in a particular area act as influencers, providing information that is used by the buying center in making the final decision.

Mark Is Trying to Sell Machine Tools Like Metal Bending