______ is the best-known and most popular motivational theory.
A)Maslow's Hierarchy of Needs
B)Expectancy Theory
C)Herzberg's Two-Factor Theory
D)McClelland's Achievement Motivation Theory
E)Aldelfer's ERG Theory

Question

Quizplus · Accepted Answer

Many theories have been developed over the years to explain human motivation. Exhibit 4.5 provides a summary of four popular theories of motivation and how they are used in marketing. The best-known and most popular of these theories is the Hierarchy of Needs, which was developed by psychologist Abraham Maslow.

______ Is the Best-Known and Most Popular Motivational Theory