Frito-Lay is using _______ when offering free in-store samples of Doritos for the express purpose of getting people to try the product,enjoy the product,and finally purchase a bag of Doritos.
A)Operant conditioning
B)Cognitive learning
C)Sampling
D)Product trial
E)Classical conditioning

Question

Quizplus · Accepted Answer

Many different types of food retailers offer product samples in their stores. Frito-Lay, for instance, offers free in-store samples of Doritos for the express purpose of getting people to try the product, enjoy the product, and finally purchase a bag of Doritos. Enjoying the Doritos reinforces the positive attributes of the product and increases the probability of a purchase. Since the consumer must choose to try the product for operant conditioning to occur, Frito-Lay wants to make the trial as easy as possible.

Frito-Lay Is Using _______ When Offering Free In-Store Samples of Doritos