When baby boomers hear music that connects them with positive memories and the product and brand that is being advertised,they reflect ______.
A)Conditioned learning
B)Operant conditioning
C)Cognitive learning
D)Emotional memory
E)Operant memory

Question

Quizplus · Accepted Answer

Recently, many companies have started using popular songs from the 1960s and 1970s in their advertising. When individuals, particularly baby boomers, hear that music it connects them with positive memories and, not coincidentally, the product and brand being advertised. This is conditioned learning, by connecting the stimulus such as music with a response such as a positive association with a particular brand.

When Baby Boomers Hear Music That Connects Them with Positive