_______ is the process of placing in one's memory only those stimuli that support existing beliefs and attitudes about a product or brand.
A)Selective awareness
B)Selective distortion
C)Selective memory
D)Selective retention
E)Selective hearing

Question

Quizplus · Accepted Answer

People cannot process, let alone retain, all those messages, so they employ a psychological tool known as selective awareness to help them focus on what is relevant and eliminate what is not. The challenge for marketers is breaking through people's decision rules, which are designed to reject the vast majority of stimuli they see every day.

_______ Is the Process of Placing in One's Memory Only