ABC Company wants to create an association between two stimuli: marketing information and feeling.ABC Company is using _______.
A)Cognitive learning
B)Brand management
C)Cognitive association
D)Operant conditioning
E)Classical conditioning

Question

Quizplus · Accepted Answer

Classical conditioning seeks to have people learn by associating a stimulus (marketing information, brand experience) and response (attitude, feeling, behavior).

ABC Company Wants to Create an Association Between Two Stimuli