Information can be misunderstood or made to fit existing beliefs.This process is known as _______.
A)Selective awareness
B)Selective distortion
C)Selective memory
D)Selective retention
E)Selective hearing

Question

Quizplus · Accepted Answer

People cannot process, let alone retain, all those messages, so they employ a psychological tool known as selective awareness to help them focus on what is relevant and eliminate what is not. The challenge for marketers is breaking through people's decision rules, which are designed to reject the vast majority of stimuli they see every day.

Information Can Be Misunderstood or Made to Fit Existing Beliefs