ABC company is concerned about its customers' beliefs and values.ABC's marketing manager has customers ______ evaluate the product's performance on a list of attributes.
A)Participate in focus groups to
B)Check off rating scales that
C)Complete service quality surveys to
D)Sample products and provide feedback to
E)Attend a meeting to

Question

Quizplus · Accepted Answer

Because people's beliefs/values impact their purchase decisions, marketing managers try to learn about those beliefs/values. They do that by having customers check off rating scales that evaluate a product's performance on a list of attributes.

ABC Company Is Concerned About Its Customers' Beliefs and Values