Mike and Mary see an ad for a new Sony LCD flat-panel television and have totally different attitudes toward the ad.This is because their perceptions of the ad are _______.
A)Similar
B)The same
C)Very different
D)Slightly similar
E)A little different

Question

Quizplus · Accepted Answer

Since each individual's perception is unique, everyone's perceptual response to the same reality will vary. Two people will see an ad for a new Samsung LCD flat-panel television, but their perception of the ad will be very different. One may see a high-quality television worth the money, while the other sees an overpriced television that does not warrant a premium price. Their attitude toward the ad and the product are affected by their perceptions.

Mike and Mary See an Ad for a New Sony