To gather ________,the sales manager at XYZ Co.collects,analyzes,and stores data from the macro environment on a continuous basis.

Question

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Staying connected to the business environment is no longer optional. Success is based, in part, on both the quality and quantity of information available to management. As a result, most companies engage in collecting, analyzing, and storing data from the macro environment on a continuous basis known as marketing intelligence.

To Gather ________,The Sales Manager at XYZ Co