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Buckeye Brewing Co

Question 44

Multiple Choice

Buckeye Brewing Co.is conducting market research to determine if a new beverage will be successful.The company is in the process of determining the kind of research that needs to be done,the information needed,and the sampling plan for whom to include in the research.Buckeye Brewing is in the ________ stage of the market research process.


A) Collecting the data
B) Searching secondary sources
C) Establishing the research design
D) Defining the research problem
E) Reporting the findings

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