The Irish Pub is trying to understand why its happy hour business is declining while other pubs in the area are busier than ever.The owner wants to understand the decline in sales volume so she can resolve it.The best type of research to perform at this time would be _________.

Question

Quizplus · Accepted Answer

The pub needs to perform exploratory research. Exploratory research is really about discovery. Reasons for conducting exploratory research include to (1) clarify the research problem, (2) develop hypothesis for testing in descriptive or causal research, (3) gain additional insight to help in survey development or to identify other research variables for study, and (4) answer the research question.

The Irish Pub Is Trying to Understand Why Its Happy