XYZ Market Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars.The researchers scan consumers' brains using an fMRI machine while the consumers view a series of advertisements so that they can monitor the blood flow in different areas of the brain.XYZ is using _______ to collect the data needed to solve the research problem.

Question

Quizplus · Accepted Answer

Mechanical devices can be very useful for researchers, but are often used sparingly because of the cost and also the bias associated with the respondent's awareness of the device.

XYZ Market Research Is Testing How Customers React to a Proposed