Vegan Videos has decided to conduct exploratory research to clarify its marketing-related research problem.It has decided that it needs to collect primary data,but it has only one week to collect these qualitative data from 20 customers and only 1 researcher.Vegan Videos should use a(n)__________ technique to collect the data to meet its deadline.

Question

Quizplus · Accepted Answer

Without question, the most widely used qualitative research technique is focus groups. A focus group is a meeting (either in person or increasingly online) of 6 to 10 people that is moderated by a professional who carefully moves the conversation through a defined agenda in an unstructured, open format.

Vegan Videos Has Decided to Conduct Exploratory Research to Clarify