The marketing manager for Joe's Shoe-Mart has decided to conduct descriptive research and knows that she needs primary data.Based on some preliminary research of trade journals and interviews with customers,she knows what questions she wants to ask.However,the customers she wants information from are spread out over many stores in several states.The best technique for her to collect these data would be _______.

Question

Quizplus · Accepted Answer

Of the quantitative research techniques used to collect primary data, surveys, in their various forms, are the most prevalent. While they can be used informally in exploratory research, their most common purpose is in descriptive research. Surveys are structured questionnaires given to a sample group of individuals representing the population of interest and are intended to solicit specific responses to explicit questions.

The Marketing Manager for Joe's Shoe-Mart Has Decided to Conduct