You are product manager for Brand X diapers,a national brand.Brand X has been declining in absolute level of sales for the last four consecutive months.You ask the market research department to do a study to determine why sales have declined.The most appropriate research type would be _________.

Question

Quizplus · Accepted Answer

Brand X would need to perform an exploratory study. Reasons for conducting exploratory research include to (1) clarify the research problem, (2) develop hypothesis for testing in descriptive or causal research, (3) gain additional insight to help in survey development or to identify other research variables for study, and (4) answer the research question.

You Are Product Manager for Brand X Diapers,a National Brand