When Mom-And-Pop's Bakery decided to conduct research about its current and potential customers,it decided to examine the demographic information for the surrounding zip codes.The best kind of data for this research project would be _______ data.

Question

Quizplus · Accepted Answer

Secondary data are almost always part of marketing research. Searching a wide variety of sources and compiling additional information provide greater insight to the research problem and supplement the primary data collected for a specific study.

When Mom-And-Pop's Bakery Decided to Conduct Research About Its Current