You Are the Marketing Manager for XYZ Corp

You are the marketing manager for XYZ Corp.,and have hired a market research firm.Together,you and the researchers decide that you need data from current customers and noncustomers who fit a specific demographic and lifestyle profile.The selection of these individuals as targets for data collection represents the ___________ research design activity.

A) Type of research
B) Nature of data
C) Nature of data collection
D) Information content
E) Sampling plan