The account manager of a market research firm is conducting secondary research on consumer preferences in energy drinks for his clients.His client's drink is 100% organic,but all of the secondary data he has found contains only beverages that contain a majority of artificial ingredients.This is an example of the __________ disadvantage of using secondary data.

Question

Quizplus · Accepted Answer

Secondary data will, almost by definition, not fit the research problem exactly. As a result, a specific answer to the research problem will not be possible using secondary data alone.

The Account Manager of a Market Research Firm Is Conducting