Swag Suitz,a manufacturer of male clothing,finds that the informal atmosphere that was created by the three founders is no longer manageable now that the firm has more than 300 employees.Managers have determined a need for a human resources department.An examination of this issue would be found in the ________ part of the situation analysis.

Question

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It would be found in firm resources. Internal analysis involves taking an honest look at all aspects of a firm's functional/operational-level resources and capabilities and how they play into the ability to develop and execute market-driven strategies. Key resources for study are marketing capabilities, financial capabilities, R&D and technological capabilities, operations and production capabilities, human capabilities, and information system capabilities.

Swag Suitz,a Manufacturer of Male Clothing,finds That the Informal Atmosphere