_____________ is the set of institutions and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large.

Question

Quizplus · Accepted Answer

The AMA definition of marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

_____________ Is the Set of Institutions and Processes for Creating,communicating,delivering,and