Purpose marketing,or pro-social marketing,as practiced by Panera Bread _______.

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Purpose marketing, or pro-social marketing, is growing as a marketing strategy. This growing popularity can be attributed to an increasing number of consumers who say what a company stands for influences their purchasing decisions. Companies such as Panera Bread must communicate their core values through their use of the marketing mix. Panera is known for its quick-serve restaurants, but it's also charitable, actively working with other organizations including Feeding America.

Purpose Marketing,or Pro-Social Marketing,as Practiced by Panera Bread _______